MARK MARTIN
Senior Art Director / ACD
Mark is a Senior Art Director & ACD with several years of experience working for some of the most notable agencies and brands out there. He's had the opportunity to work on all types of campaigns in almost every sector imaginable. In 2025, his work contributed to a win for Campaign Canada’s small agency of the year award.
Some of the brands he's worked with include SodaStream, Enbridge, Mackenzie Investments, Patron, Samsung, Government of Canada, Fruity Pebbles, Versace, Heineken, and Planet Fitness.
Mark started his career in film as a commercial and music video director and production designer before moving into the ad space. He has several years of experience building and managing teams, along with leading a social media management agency as their Creative Director.
Bio
“MAKING HVAC SEXY (for the first time)”
Enbridge Sustain, a new energy company born out of Enbridge Inc, needed to make a splash with their innovative SmartFlow solution, an HVAC tech & equipment bundle. With a custom system that does all the thinking for you when it comes to reducing energy use and emissions alike, SmartFlow brought something new to the tired HVAC space.
However, HVAC is a truly “out of sight, out of mind” category that most homeowners actively avoid thinking about. So we needed a breakthrough approach in a category that’s usually only thought about when a problem arises. Knowing that no one thinks about their HVAC, we turned the tables to show what it thinks about its homeowners.
With a campaign that featured video, radio, social, and OOH, we brought new energy to a sleepy category by giving voice to SmartFlow’s thoughts (and borderline obsession) with homeowners. The unexpected comedic tone in a functional and technology-focused space helped grab eyes and ears, keeping the benefit of an HVAC system that always keeps you top of mind.
“JACK’S NEW FLAVOUR TRIP MENU”
Jack Astor’s was launching Flavour Trip, a new summer menu featuring eight globally inspired dishes designed to give guests something new to obsess over. But when you’re introducing a whole new lineup, somebody has to give up the spotlight. And Jack’s iconic chicken fingers weren’t exactly thrilled about it.
Rather than simply announcing the new menu, we turned that jealousy into the campaign. As Flavour Trip took centre stage, the chicken fingers became the bitter old favourite lurking in the background; throwing shade, making comments, and generally losing their S#!T over being pushed aside.
Across social, digital, OOH and more, the new dishes did the selling while the chicken fingers did the complaining. By turning a classic menu item into our loudest critic, we gave the launch a voice that felt unmistakably Jack’s: irreverent, self-aware and just petty enough to make eight new dishes impossible to ignore.
“SEEING THINGS OTHERS MISS”
Mackenzie Investments is one of Canada's largest investment management firms. But in order to meaningfully grow, Mackenzie neeMackenzie Investments is one of Canada’s largest investment management firms. But to grow with sophisticated advisors and institutional investors, they needed to shake an outdated perception of being, well, outdated. In a category crowded with asset managers making similar promises, we needed to show, not tell, what made Mackenzie’s thinking different.
We launched "See Things Others Miss", a 360° integrated campaign designed to showcase Mackenzie's ability to uncover opportunities that others overlook, keeping them, and their clients, ahead of the curve. Because opportunity isn't found simply by drilling down endlessly into data, it also requires the specialized expertise and insight to see the big picture and interpret the signals. With Mackenzie's innovative mindset, boutique teams, and global expertise, they see possibilities everywhere.
CANADIAN
ARMED FORCES
“THIS IS FOR YOU”
The Canadian Armed Forces needed to drive recruitment across its branches. But the familiar high-energy, action-heavy approach was feeling dated, and only spoke to a narrow audience.
So instead of turning up the action, we brought it down to earth. Through authentic vignettes, we connected people’s everyday interests to the roles and experiences available within the CAF.
By showing military life through a more relatable lens, we helped people see a career in the CAF as something that could fit who they already are. The idea went on to inspire several national campaigns under the same tagline.
“BORN TO CRUSH IT”
Strongbow wanted to evolve its “Force of Nature” positioning by turning the idea inward. Instead of nature being something around you, we asked: what is it within each of us that makes us a force?
We brought that idea to life with Born to Crush It, an AR activation that used social data to uncover each person’s unique “force of nature.” Their result was then broadcast in real time across digital OOH throughout the city, turning a personal interaction into a public statement.
The experience extended into a Meta filter and OOH campaign, taking Born to Crush It beyond the activation and giving people more ways to discover, and share, the force within them.
SOCIAL MEDIA
Starting in film before moving into advertising allowed Mark to transition between the two worlds (that are inherently connected) gracefully. He moved into the ad space with a full understanding of all production process types while speaking the language, too. It’s given him a great advantage in designing, overseeing, and executing experiential projects. Here’s a few (of many) fun ones he’s worked on as a production designer!
PRODUCTION DESIGN
